GoAmigo MVP
GoAmigo is a platform that enables influencers to plan, manage, and share group trips with their followers and communities. The objective was to design a Minimum Viable Product (MVP) that supports both influencer workflows and participant interactions, while ensuring a seamless, responsive experience across desktop and mobile.
Problem & Goals.
Influencers needed a simple way to create, organize, and publish trips, while followers needed a clear interface to discover, join, and stay updated on upcoming experiences.
Challenges included:
- Balancing influencer needs with follower usability
- Creating a scalable trip structure with flexible content blocks
- Designing clear CTAs for joining, sharing, and engaging
- Delivering a polished MVP under a tight timeline
The platform required a structure capable of handling diverse trip types while maintaining simplicity and clarity.
Research Phase.
1. Methods
Although this was an MVP, the process included:
- Benchmarking other group travel platforms
- Reviewing influencer workflows
- Lightweight usability testing with early screens
- Identifying essential vs. MVP-ready features
2. Findings
The research revealed:
- Influencers needed flexible modules to build trip pages
- Users preferred a layout that highlighted dates, pricing, itinerary, and availability immediately
- Early testers required clarity between trip information and actions (join, message, share)
- Responsiveness was crucial as many users joined trips from mobile devices
“It was so easy to join the trip and stay updated — I felt like part of the journey from the start.”
— User feedback
Ideation & Exploration.
Early explorations focused on:
- A modular trip page structure (hero, overview, itinerary, gallery, pricing, reviews)
- Clear action hierarchy for joining and sharing
- A familiar but premium layout tailored to both influencer branding and follower usability
- Systems that could scale to multiple trip types without redesigning the entire page
Iterations included variations of:
- Trip card previews
- Calendar and date layouts
- Gallery formats
- Sticky CTA areas for mobile
- Content blocks that could be reordered by creators
Prototyping & Testing.
A complete high-fidelity prototype was created for both desktop and mobile.
What we tested
- Clarity of the trip structure
- Ease of joining a trip
- Readability of itinerary and pricing sections
- Responsiveness and layout transitions
Outcomes
- Users clearly understood how to join and engage with trips
- Influencers found content blocks intuitive to manage
- Mobile interactions became significantly more efficient
- The MVP validated the core flow and feature set
Final Design Highlights.
Modular Trip Page
Flexible blocks allowing influencers to build trips with custom content sections.
Clear CTA Structure
Prominent actions for joining, saving, and sharing.
Strong Information Hierarchy
Dates, pricing, itinerary, and key details surfaced immediately.
Mobile-First Responsiveness
A fully responsive experience across all breakpoints.
Creator & Community Balance
A design that supports influencer storytelling while remaining intuitive for followers.
Impact & Outcomes.
Since this was an MVP, the impact was measured qualitatively:
- Influencers could create structured trips without assistance
- Users found joining trips intuitive and engaging
- The quote from testers validated usability and emotional connection
- The responsive system enabled participation across all devices
- The platform established a strong foundation for future features (messaging, payments, group management)
SEFAR Design System
